Why EvangelismSHIFT?

Our nation needs it.

As our nation’s culture continues to divide and change, the Christian community is being silenced and ostracized. One of the biggest ways the American Church has responded to this change is with an increased focus on evangelistic events.

The reality is that most people will never attend these events without a meaningful relationship with a witnessing Christian.

What can EvangelismSHIFT do for our nation?

When we asked God this question, he began to change our thinking about evangelism and showed us that the most effective thing we can do is help churches move from event-driven, leader-owned evangelism to congregations with a culture of living as witnesses in their daily lives and encounters.

People need to know how to be witnesses in the normal relationships of their lives.

That’s why EvangelismSHIFT was created.


While Jesus ministered to the lost, his main focus was on developing his disciples to be fishers of men. Jesus knew that we must begin developing believers into effective witnesses in their daily lives and relationships.

“I glorified you on the earth, having accomplished the work which you have given me to do.”

John 17:4


The Apostle Paul’s challenges about evangelistic prayer always focus on praying for believers in their witness, rather than praying for the lost themselves.

And that is where we have recognized that our main focus has been on the wrong target, lost people. (Matthew 9:37-38, Luke 10:2)

The most effective place for the church to focus on, for evangelism, is believers—helping them to begin living as witnesses for Christ among their daily relationships so that they can effectively reach the lost.

EvangelismSHIFT provides a framework for how to make this SHIFT, as a congregation, to living as witnesses in our daily encounters with people.


Have more questions? Check out WHAT and HOW.

WHAT is unique about our disciple-making approach?

Learn about HOW we teach this unique approach of developing disciples.